Perspectives-Lab » food-en https://www.perspectives-lab.fr Brand Strategy, Prospective and Trends Consulting Agency Wed, 09 Sep 2020 21:19:39 +0000 en-US hourly 1 https://wordpress.org/?v=3.8.41 Generation X: a generation of diploma-holders opens stalls https://www.perspectives-lab.fr/food-en/generation-x-a-generation-of-diploma-holders-opens-stalls-2 https://www.perspectives-lab.fr/food-en/generation-x-a-generation-of-diploma-holders-opens-stalls-2#comments Tue, 25 Oct 2011 21:43:00 +0000 http://www.perspectives-lab.fr/?p=669 For the last few months, restaurants and small ethnic eateries and groceries have been growing like weeds inFrench cities. The owners and managers of these micro-businesses are more or less the same age, have the same look, the same state of mind, the same background, even the same prestigious diplomas – over 20% of 30-39 year-olds have a university degree and over 37% have a post-secondary school diploma compared to 11.7% on average for the population (INSEE Observatory of Inequalities, June 2009). They could be your friends. Moreover, these owners and managers readily sit at your table to take your order. They recount the most recent adventures of their children to whom they’ve given the latest wood toy made in the region by that dear “Mr. Gepetto”*. These new storekeepers want to find a way to earn their living, more or less modestly, with concrete and creative activities that put them back into the heart of the city and life. Are they vectors of an emerging life-style? Are they putting new ideologies into practice? Are they idealizing the micro-enterprise that is emblematic of a world on the micro-social scale?

A few examples of the new breed of groceries: Pilmico, Le Village, L’échoppée Locale. *In 2010, 56% of small businesspeople were former executives and managers according to the permanent assembly of the French Chambers of Trades and Small Businesses.

]]> https://www.perspectives-lab.fr/food-en/generation-x-a-generation-of-diploma-holders-opens-stalls-2/feed 0 The festive events of summer 2011: from Obélix to Woodstock https://www.perspectives-lab.fr/food-en/the-festive-events-of-summer-2011-from-obelix-to-woodstock https://www.perspectives-lab.fr/food-en/the-festive-events-of-summer-2011-from-obelix-to-woodstock#comments Thu, 04 Aug 2011 20:17:05 +0000 http://www.perspectives-lab.fr/?p=614

To fight against general anxiety and worrying tomorrows, some people took their inspiration this summerfrom large-scale mythic festive events.

A new optimism is emerging on the idealized beatnik model. Peoplewant to get together and experiment with a form of festive and sometimes primitive anything-goes-ism. Therewere no less than 1,200 festivals this summer in France. Small-scale or gigantic, they combine music, localfood, alcoholic beverages and activities for children… the essential thing being to “be one with” as the foodsociologist Jean-Pierre Corbeau puts it. To go to these gatherings, you rent your Volkwagen Combi with itscustomized Flower Power decoration.The most adventurous among them go back to the Robinson Crusoe myth, on a collective mode: they climb intocabins in treetops and are almost completely self-sufficient with their own crops and their hunting and fishingtrophies.A large roast boar shared with friends around a campfire listening to music and going to bed in huts? In France,we’re not that far from Obélix’s grand banquet!Would it be time for a fantasized return to the sources? What counts today is the strength of the social link, thephysical even carnal contact with the other, with nature, with food.

]]> https://www.perspectives-lab.fr/food-en/the-festive-events-of-summer-2011-from-obelix-to-woodstock/feed 0