Perspectives-Lab » Digital world https://www.perspectives-lab.fr Brand Strategy, Prospective and Trends Consulting Agency Wed, 09 Sep 2020 21:19:39 +0000 en-US hourly 1 https://wordpress.org/?v=3.8.41 Michaël Stora: The Internet, a fantastic playing field for the identity- oriented “I” for individuals and brands https://www.perspectives-lab.fr/monde-digital-en/michael-stora-the-internet-a-fantastic-playing-field-for-the-identity-oriented-%e2%80%9ci%e2%80%9d-for-individuals-and-brands-2 https://www.perspectives-lab.fr/monde-digital-en/michael-stora-the-internet-a-fantastic-playing-field-for-the-identity-oriented-%e2%80%9ci%e2%80%9d-for-individuals-and-brands-2#comments Sun, 18 Sep 2011 18:00:21 +0000 http://www.perspectives-lab.fr/?p=685 The Internet proposes a fertile space for the expression of identity in which an individual can hold an exceptionalinteractive and creative forum.In an often tyrannical world demanding perfection, the individual, like the brand, shapes his image, the self-creating and the staging thereof, playing with all the facets of his personality, going as far as healthy self-mockery. For brands, it is the opportunity to reinvent their existence and to revive the territories of identity.To imagine new, exclusive and forceful contents, and to reflect on digital strategies adapted to your brands, getin touch with Perspectives-Lab.

]]> https://www.perspectives-lab.fr/monde-digital-en/michael-stora-the-internet-a-fantastic-playing-field-for-the-identity-oriented-%e2%80%9ci%e2%80%9d-for-individuals-and-brands-2/feed 0 Trends, challenges and issues of online advertising 2011 https://www.perspectives-lab.fr/monde-digital-en/trends-challenges-and-issues-of-online-advertising-2011 https://www.perspectives-lab.fr/monde-digital-en/trends-challenges-and-issues-of-online-advertising-2011#comments Sun, 04 Sep 2011 20:11:56 +0000 http://www.perspectives-lab.fr/?p=609 PerspectivesLab-Tendances Publicité Online

Perspectives-Lab presented, for SRI, a study on the trends, challenges and issues of online advertising in theframework of the first edition of e-advertising studies: “A space for interactivity and contributions in all theirforms, the participatory Web has given impetus to radical changes in relationships between individuals but alsobetween individuals and brands. What is the place of online advertising in this universe? How has advertisingbeen impacted by these changes? With the insights and knowledge of a dozen experts from the digital worlds,Perspectives-Lab, consultants in brand strategy and trends, examined these questions.

The results of their studymake it possible to situate online advertising in the Web’s ecosystem but also to observe the major trends thatunderpin it and the upcoming challenges and issues that await it.” To go deeper into this subject and discover theeight trends of online advertising, Perspectives-Lab invites you to read the study on SRI’s site: http://www.sri-france.org/uploads/actualites/documents/documment_org_1314879677d_2.pdf

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