Perspectives-Lab » Videos

Blaise de Lanlay : En route toward global health, integrating body, mind and soul

julien — Tue, 05 Feb 2013 07:50:52 +0000

Health today is at the heart of every area of consumption. More than ever, it is a subject that worries consumers as well as a central concern of brand and company development (incorporation of new regulations and business opportunities). It appeals to investors, who would rather wager on bio-tech companies and e-health than on energy.

The health idea is undergoing a real revolution in France today. Faced with growing suspicion about the current health system (vaccine flop, medication crisis), patients are increasingly becoming experts and are more and more attuned to a global ecosystem, integrating the body, mind and soul, being inspired by American body and mind medicine and ancestral Asian practices.

In its new prospective album, “New Healthy Way of Life”, Perspectives Lab reviews the health market segment, its emerging evolutions and its innovation potential. Contact Perspectives Lab to find out more about it and to detect the eight indispensable trends of tomorrow’s health as well as its most prospective indicators.

Jean-Pierre Winter: Itinerary of man as eternal conqueror, from war to self-creation

julien — Wed, 01 Feb 2012 22:46:45 +0000

For centuries, men have donned roles that have been very identified and codified by a patriarchal society.Women’s accession to every profession and function, including politics, as well as the technologicalrevolutions have radically changed male references, until now attached to strength and power. Society is advancing toward sex roles that are increasingly undifferentiated. If this shaking up of maledomination has been felt since the 1970s as a “loss” by men, today, they seemed to be liberated from animprisoning yoke. A gamut of models to be invented is open to them.Men are taking control of their individual existences and are exploring their multiple and complexidentities in a world that has been considerably feminized, while cultivating “male bonding”. To becontinued…

Michaël Stora: The Internet, a fantastic playing field for the identity- oriented “I” for individuals and brands

julien — Sun, 18 Sep 2011 18:00:21 +0000

The Internet proposes a fertile space for the expression of identity in which an individual can hold an exceptionalinteractive and creative forum.In an often tyrannical world demanding perfection, the individual, like the brand, shapes his image, the self-creating and the staging thereof, playing with all the facets of his personality, going as far as healthy self-mockery. For brands, it is the opportunity to reinvent their existence and to revive the territories of identity.To imagine new, exclusive and forceful contents, and to reflect on digital strategies adapted to your brands, getin touch with Perspectives-Lab.