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    digital world

    Michaël Stora: The Internet, a fantastic playing field for the identity- oriented “I” for individuals and brands

    Video Perspectives-Lab

    The Internet proposes a fertile space for the expression of identity in which an individual can hold an exceptionalinteractive and creative forum.In an often tyrannical world demanding perfection, the individual, like the brand, shapes his image, the self-creating and the staging thereof, playing with all the facets of his personality, going as far as healthy […]

    Trends, challenges and issues of online advertising 2011

    PerspectivesLab-Tendances Publicité Online

    Perspectives-Lab presented, for SRI, a study on the trends, challenges and issues of online advertising in theframework of the first edition of e-advertising studies: “A space for interactivity and contributions in all theirforms, the participatory Web has given impetus to radical changes in relationships between individuals but alsobetween individuals and brands. What is the place […]