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    Aurélie Chaffel / Elisabeth Pannetier - Perspectives Lab
    Elisabeth Pannetier Aurélie Chaffel

    Elisabeth Pannetier

    Founder and director / elisabeth.pannetier@perspectives-lab.fr

    With an academic background in classical literature, Elisabeth Pannetier, after teaching for a few years, workedin marketing research institutes (Ipsos Insight Marques, Intuition, Id Sourcing) for a decade and a half.Always on the lookout for emerging signs, codes, phenomena and objects, she detects and analyzes newlanguages to help brands and institutions build tomorrow with conviction, creativity, strategy and accuracy.

    Aurélie Chaffel

    Associate Director / aurelie.chaffel@perspectives-lab.fr

    From her history studies, Aurélie Chaffel has retained the conviction that the search for insights and trends toserve brands is fundamental: scrupulously tapping sources and rigorously analyzing the present, but also the pastto better imagine tomorrow.After gaining experience in the women’s press, she joined the studies/strategic planning department of KantarMedia (formerly TNS Media Intelligence), then continued her career at Intuition for six years.

    During their professional lives, they have developed an expertise in the various brand universes: luxury,cosmetics, food, energy, automobiles, health, banking and insurance, cultural institutions.