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  • Brand Strategy, Prospective and Trends Consulting Agency

    Jean-Pierre Corbeau: The meal, a wonderful strategy to invent tomorrow’s sociability

    The French are returning to the symbolic social power of food, a synonym of encounters, love and transmission.They once again are getting together around the table and reinventing the codes of meal-time companionship,blending conviviality and individual desires. Meals taken with the family or friends, spontaneous or planned, arereturning to the heart of French people’s social links and this is true for teenagers addicted to fast food as well(for 93% of the French, the evening meal is important according to a BVA study).For more information, contact Perspectives-Lab for a presentation of our album on “new meal” trends to bettergrasp how the French are eating today and to anticipate their meal-time ambiences of tomorrow.