The consecration of identity? The reappropriation of terrestrial realities? The “homo marketicus” assupreme being?
When the IP address tends to supplant the mailing address from the civic and administration viewpoint,some people want to assert their identity in a much more concrete way by putting their initials on theirchosen objects. This identity signature gives these objects back corporeity, matter and status. From headto toe, each individual can now personalize his or her objects and personal effects: from Tommy Hilfingersocks and moccasins to Prada sunglasses and Louis Vuitton leather goods. The ultimate luxury remainscreating your own custom-made monogram and in this way affixing your initials specifically designed by amaster designer, as the Ownorable service proposes, www.ownorable.com.