• Français
  • English
  • Brand Strategy, Prospective and Trends Consulting Agency

    Jean-Pierre Winter: Itinerary of man as eternal conqueror, from war to self-creation

    For centuries, men have donned roles that have been very identified and codified by a patriarchal society.Women’s accession to every profession and function, including politics, as well as the technologicalrevolutions have radically changed male references, until now attached to strength and power. Society is advancing toward sex roles that are increasingly undifferentiated. If this shaking up of maledomination has been felt since the 1970s as a “loss” by men, today, they seemed to be liberated from animprisoning yoke. A gamut of models to be invented is open to them.Men are taking control of their individual existences and are exploring their multiple and complexidentities in a world that has been considerably feminized, while cultivating “male bonding”. To becontinued…