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    Michaël Stora: The Internet, a fantastic playing field for the identity- oriented “I” for individuals and brands

    The Internet proposes a fertile space for the expression of identity in which an individual can hold an exceptionalinteractive and creative forum.In an often tyrannical world demanding perfection, the individual, like the brand, shapes his image, the self-creating and the staging thereof, playing with all the facets of his personality, going as far as healthy self-mockery. For brands, it is the opportunity to reinvent their existence and to revive the territories of identity.To imagine new, exclusive and forceful contents, and to reflect on digital strategies adapted to your brands, getin touch with Perspectives-Lab.