2011 september
Eternal youth: a dream of the all-powerful revived by plant stem cells?
Women still haven’t run out of paradoxes, notably as to fulfilling their dream of eternal beauty. If they areincreasingly mobilizing to respect, protect, even repair the planet, it is out of the question for women to let naturedominate. They dream, on the contrary, of defying it, in the same way as time and aging, going […]
Jean-Pierre Corbeau: The meal, a wonderful strategy to invent tomorrow’s sociability
The French are returning to the symbolic social power of food, a synonym of encounters, love and transmission.They once again are getting together around the table and reinventing the codes of meal-time companionship,blending conviviality and individual desires. Meals taken with the family or friends, spontaneous or planned, arereturning to the heart of French people’s social […]
Michaël Stora: The Internet, a fantastic playing field for the identity- oriented “I” for individuals and brands
The Internet proposes a fertile space for the expression of identity in which an individual can hold an exceptionalinteractive and creative forum.In an often tyrannical world demanding perfection, the individual, like the brand, shapes his image, the self-creating and the staging thereof, playing with all the facets of his personality, going as far as healthy […]
Upper personalization
The consecration of identity? The reappropriation of terrestrial realities? The “homo marketicus” assupreme being?When the IP address tends to supplant the mailing address from the civic and administration viewpoint,some people want to assert their identity in a much more concrete way by putting their initials on theirchosen objects. This identity signature gives these objects back […]
Trends, challenges and issues of online advertising 2011
Perspectives-Lab presented, for SRI, a study on the trends, challenges and issues of online advertising in theframework of the first edition of e-advertising studies: “A space for interactivity and contributions in all theirforms, the participatory Web has given impetus to radical changes in relationships between individuals but alsobetween individuals and brands. What is the place […]